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Jeff Adkins - 2006.11.21
My wife seldom pays attention to the latest trends in technology unless it directly affects her business (photography). I will occasionally tell her about major events, such as the switch of Apple products from PowerPC to Intel CPUs, or whether or not Bono has decided to use his left or right hand while signing his name for the latest iPod engraving add-on feature.
The other day, however, I was explaining how Intel had developed new logos to reflect the new "Core" technology, and she said, "You mean it's not that 'inside' swoopy thing anymore? Let me see it."
When I showed her the new "Intel: Core™ Duo inside™" logo, she . . . laughed. Out loud. "What a ridiculous thing," she commented. "Three - no, four different fonts, all different sizes, two trademark terms that are ordinary English, and a registered-sign. Next thing you know, they're going to need a bigger logo because that's too small to hold all the buzzwords."
Then she looked at me with a twinkle in her eye and said, "You should do a Lite Side on that."
So, dear reader, thanks Lori the Wise, I present to you the Lite Side's
Roadmap to Intel's Past, Present, and Future Icons
In this diagram (below), you can see Intel's original logo in the upper left corner. I don't know what the dropped-down "e" says to you, but to me it says, "broken."
Next we have the swooshy "intel inside" logo adorning millions of tech department shoe soles, where they become adhered after being peeled off of various desktop computers and laptops. (Peeling off logos is what you do while you wait for your computer to reboot; that's one of the reasons Apple wisely decided not to include the logo on the new MacBook Pros.)
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